2018 Schedule

Wednesday, October 17

On Wednesday, we’ll present inspiring talks on why strategic listening is at the cutting edge of the most successful programs and practices inside and outside of higher ed.

4 - 5:30: Registration
5:30 - 7:30: Evening program:

  • Welcome from Liz Gross, Mara Zepeda, and Chelsea Haring

  • Jennifer Brandel, Hearken

  • Carlo Salerno, CampusLogic

  • Daniel Flores, Northwestern University alumnus

7:30 - 9: Dinner

Thursday, October 18

On Thursday, we’ll break out into small, interactive working groups. Together, these working groups will constitute a community of likeminded professionals committed to systemic change. For the first time in a conference setting, you will have the freedom to exchange ideas and plot a route forward for the industry.

8 - 9: Breakfast

9 - 9:50: Session I: The Art of Listening

  • Chris Dellarocas: Listening to students and alumni in order to nurture relationships that will ensure they remain connected to the university for life

10 - 10:50: Session II: Data-informed Listening

  • Tim Jones & Liz Gross: Listening to public online conversations to assess and inform brand perception

  • Martin Sickafoose

11 - 11:50: Session III:  Case Studies: The cost of not listening, and the benefits of doing it well

  • Melissa Beckwith

  • Karyn McCoy

  • Linda Pantale

12 - 1:15:  Lunch

1:30 - 2:30:  Session IV: Listening in Practice

  • Ashley Budd: Using social listening to identify, cultivate, and steward donors

  • Jay Dillon & Brian LeDuc

2:40 - 3:30: Session V: Listening & leadership

  • Bill Campbell

  • Amma Marfo

3:40 - 4:40  Session VI: Next Steps

  • Kourtney Cockrell, Khristina Gonzalez, Devon Moore

4:40 - 5:00 Wrap up