Wednesday, April 17
On Wednesday, we’ll present inspiring talks on why strategic listening is at the cutting edge the most successful programs and practices in and outside of higher ed to increase enrollment, retention, loyalty, giving, and engagement.
11 - 12: Registration
12 - 1:30: Lunch
1:45 - 3: Whole group session
Innovation starts with listening
Switchboard & Campus Sonar
We believe a successful future for higher education requires mass collaboration, flexible frameworks, and building partnerships across every part of your organization and community. Learn about about our experience as entrepreneurs in higher education and work together to begin to co-create your vision for innovation on your campus and in the industry.
3 - 4: Snack and conversation break
4 - 6: Whole group session
Dr. Liz Gross, Mara Zepeda, Chelsea Haring - Welcome
Listening to first-generation college students to understand needs related to the “hidden curriculum”
Dr. Tricia Seifert, Associate Professor and Education Department Head, Montana State University
“What’s a Registrar?” “But I don’t have a question that will take an hour, I guess I shouldn’t go to office hours.” Higher education is full of language and tacit assumptions that may be opaque to those who are first in their family to attend college. This session will share how educators can shed light on the “hidden curriculum” and help first generation students transition to college.
From consumers to partners: How the journalism industry is undergoing a critical shift in how it interacts with the public
Stephanie Snyder, Industry Growth and Innovation Lead, Hearken
Alex Allen, Sales & Marketing Coordinator, Hearken
News organizations’ ability to serve the public by listening to them and then fostering a community of engaged, curious citizens is critical to the journalism industry’s longterm sustainability. By working with hundreds of newsrooms to shift who’s in the driver’s seat of deciding which stories are being reported from being owned solely by reporters and editors to being voiced by community members from the ground up, we’ve seen public-powered journalism lead to stories that are more relevant, carry impact, perform better and contribute to the bottom line. But this model is still very far from being adopted by the industry as a whole because it’s a major cultural shift for newsrooms that requires a new way to define success. We’re moving away from the speed of churning out content that newsrooms adopted amid the rise of the Internet, and saying—we need to slow down and remember why we’re doing this: to support democracy and inform communities to rebuild community trust and improve civic engagement.
Real talk about transformation
Dr. LaToya Owens, Director of Learning and Evaluation, Frederick D. Patterson Research Institute
Institutional transformation is a top priority for many higher education institutions across the nation. In response to external pressures and competition for students, institutions are attempting to execute strategic plans that address the need for institutional transformation and student success. However, how institutions assess and measure transformation is often missing from the conversation. This discussion will highlight how to frame conversations and identify metrics related to institutional transformation.
Bring yourself to the table
Amanda Stubbert, Director of Alumni and Parent Relations, Seattle Pacific University, Seattle Pacific University
Improv may seem like something foreign (and scary) to most of us and yet we use it every day at work. In meetings, presentations, and interviews we are constantly asked to shape a narrative for our colleagues. Come learn the tenets of unscripted storytelling that allow performers to entertain and will allow you to command a room with confidence with or without time to rehearse.
Leading by listening: Trusting your community
Andy Shaindlin, VP for Alumni Relations, Brown University
As a candidate for a leadership role at my alma mater, I was eager to tell the search committee exactly how I would structure community engagement once I had the job. When I started in my new role, I discovered that something I deliberately downplayed during interviews would be critical to my team's success: Listening. But how do you lead by listening, in a society where many think that leadership means "telling others what to do"?
6 - 8: Dinner
Thursday, April 18
On Thursday, we’ll break out into small group sessions focused on two tracks.
8 - 8:50: Breakfast
9 - 9:50: Session I: Whole group session
Facilitating learning and conversation
Andrew DeVigal, Associate Director, University of Oregon School of Journalism and Communication's Agora Journalism Center
Like higher education, journalism is also facing a crisis of trust. This participatory discussion will explore how we might better listen to the public we serve to understand their information needs and support our communities to thrive. And how might this collaborative ecosystem evolve as our capacity as educators, or journalists, pushes on the boundaries of our role facilitators of learning and conversations?
10 - 10:50: Session II: (2 concurrent breakout sessions)
How listening can assess and influence your brand
Liz Gross, Founder & CEO, Campus Sonar
Social listening uncovers and quantifies the public, online conversation about your institution—and your peers—from prospective and current students, as well as alumni. In this session you’ll learn what social listening is, how it can be used to assess and influence brand, and hear case studies from campuses. You’ll participate by doing some live social listening about your own institution or alma mater, and brainstorm uses for social listening intelligence.
Inclusive service engagement design: Who are you not hearing from?
Amma Marfo, Speaker & Consultant, FUN Enterprises
Kassie Infante, Assistant Director of Alumni Engagement, Phillips Andover Academy
Learn how to listen with an inclusive ear in order to redesign systems for stronger equity, inclusion efforts, and outcomes in student or alumni experiences.
11:30-12:20 Session III: (2 concurrent breakout sessions)
From uncertainty to opportunity: Insights for higher ed from a Cannabis entrepreneur
Jess Columbo, Founder & CEO, Med|Ed Digital & Tiller
Hear from Jess Columbo, professor and entrepreneur, as she details her “full-circle” professional journey—from the rich space of higher ed innovation, to the burgeoning and still stigmatized industry of legal cannabis. From culture clashes to community-building, the similarities may surprise you and even inspire new approaches to the work you do inside and outside of your institution.
Team chemistry: Who are you?
Ian Strawn, VP of Creative, Carnegie Dartlet
The most interactive conference session you’ll ever attend! Experience a whole new way to understand yourself and those around you: Team Chem™. Before it’s through, you’ll discover new aspects of your unique, individual personality and build openness and trust with those around you. We break down walls, build new friendships, and pave the way for maximized team performance.
12:30-1:30: Lunch Discussions
1:30 - 2:30: Session IV (2 concurrent breakout sessions)
How to gather better: People, surveys, ideas
Linda Pantale, Associate Director of Career Development, University of Chicago
How do we design the right conditions for our communities to speak and share and what do we do with this information? This session explores this question of designing to listen, what to do with the information and how else we can listen to constituents...outside of sending another survey.
Leading change through process mapping
Alex Aljets, Fellow, University Innovation Alliance
Chelsea Haring, COO, Switchboard
Making changes to systems, policies, and processes requires significant collaboration and buy-in across an organization or network. Process mapping is an approachable way to engage teams in examining current practices and identifying ways to improve complex systems. Using these techniques, teams can redesign processes in higher education to benefit students, particularly new students, first-generation college students, and others who need to navigate educational systems. We will work in groups to apply the techniques in a case study activity then create an action plan for applying process mapping in your organization.
2:45 - 3:45: Interactive Design Challenge: Facilitating Change in Higher Ed
3:45-4:00: Closing session
4:15-5:30: Happy Hour