Wednesday, April 17
On Wednesday, we’ll present inspiring talks on why strategic listening is at the cutting edge the most successful programs and practices in and outside of higher ed to increase enrollment, retention, loyalty, giving, and engagement.
11 - 12: Registration
12 - 1:30: Lunch
1:45 - 3: Whole group session
Innovation starts with listening
Switchboard & Campus Sonar
We believe a successful future for higher education requires mass collaboration, flexible frameworks, and building partnerships across every part of your organization and community. Learn about about our experience as entrepreneurs in higher education and work together to begin to co-create your vision for innovation on your campus and in the industry.
3 - 4: Snack and conversation break
4 - 6: Whole group session
Dr. Liz Gross, Mara Zepeda, Chelsea Haring - Welcome
Listening to first-generation college students to understand needs related to the “hidden curriculum”
Dr. Tricia Seifert, Associate Professor and Education Department Head, Montana State University
“What’s a Registrar?” “But I don’t have a question that will take an hour, I guess I shouldn’t go to office hours.” Higher education is abound in language and tacit assumptions that may be opaque to those who are first in their family to attend college. This session will share how educators can shed light on the “hidden curriculum” and help first generation students transition to college.
Social media through a student’s perspective: How to embrace change, adversity, and the importance of making connections with students
Sarah Aguilar, Student Trustee, Illinois State
This session will be focused on hearing a current undergraduate student’s perspective on social media and how I got to this viewpoint. I will discuss my journey, how it brought me to become a Student Trustee, and the adversity that I have had to face such as overcoming PTSD and moving far away from home to follow my passion. Lastly, I will cover the importance of being there for students and how the student you least expect to have struggles may need you the most.
Real talk about transformation
Dr. LaToya Owens, Director of Learning and Evaluation, Frederick D. Patterson Research Institute
Institutional transformation is a top priority for many higher education institutions across the nation. In response to external pressures and competition for students, institutions are attempting to execute strategic plans that address the need for institutional transformation and student success. However, how institutions assess and measure transformation is often missing from the conversation. This discussion will highlight how to frame conversations and identify metrics related to institutional transformation.
Improv for business professionals
Amanda Stubbert, Director of Alumni and Parent Relations, Seattle Pacific University, Seattle Pacific University
Improv may seem like something foreign (and scary) to most of us and yet we use it every day at work. In meetings, presentations, and interviews we are constantly asked to shape a narrative for our colleagues. Come learn the tenets of unscripted storytelling that allow performers to entertain and will allow you to command a room with confidence with or without time to rehearse.
6 - 8: Dinner
Thursday, April 18
On Thursday, we’ll break out into small group sessions focused on three tracks: Attract, Engage, and Vision.
Attract: How can listening help you better attract attention? Helpful for campus professionals in admissions, enrollment management, recruitment, marketing, communications, university relations, or advancement communications.
Engage: How can listening help you have more purposeful, informed interactions with students, alumni, donors, and other constituents? Helpful for those in student affairs, career services, alumni relations, fundraising, or advising.
Vision: How can listening make you a better leader? Helpful for those in Director level roles or higher across campus, or who are actively working to build their leadership skills.
8 - 8:50: Breakfast
9 - 9:50: Session I: Whole group session
10 - 10:50: Session II: (3 concurrent breakout sessions)
How listening can influence brand
Tim Jones, Chief Communications and Integrated Marketing Officer, Beloit College
Whitney Helm, News Editor & Writer, Beloit College
Conversations about and around your brand are your brand. Listening to understand the substance and context of those digital conversations is critical to strengthening your brand identity, improving your market position, identifying potential threats to reputation, and being an active, welcomed and productive participant in the ongoing conversation about you. Hear how Beloit College is using social listening to influence the conversation, on the good days and the bad ones, all in service of the brand.
Inclusive service engagement design: Who are you not hearing from?
Amma Marfo, Speaker & Consultant, FUN Enterprises
Kassie Infante, Assistant Director of Alumni Engagement, Phillips Andover Academy
Learn how to listen with an inclusive ear in order to redesign systems for stronger equity, inclusion efforts, and outcomes in student or alumni experiences.
Team chemistry: Who are you?
Description coming soon
11:30-12:20 Session III: (3 concurrent breakout sessions)
From uncertainty to opportunity: Insights for higher ed from a Cannabis entrepreneur
Jess Columbo, Founder & CEO, Med|Ed Digital & Tiller
Description coming soon
Using reflection to guide training and professional development
Sara Ackerson, Academic & Career Advisor and Coordinator, Washington State University
Each day, we ask students to reflect on their learning experiences to grow or change. This session will discuss how one university program used reflection and assessment to create a powerful professional development experience that best serves the needs of their entire community.
Listening to the needs of staff to find, develop, and implement appropriate technology solutions
Joe Sabado, Executive Director of Systems Information Systems Technology & Associate CIO of Student Affairs, UCSB
Successful technology implementations require vision, collaboration, managing expectations and conflicts, cultural shifts, and communication. This session is on how potential tech solutions can be introduced, discussed, and implemented in higher ed. Real-life examples at UCSB and ideas from Joe's conversations with colleagues from other universities will be used to seed dialogues and to create a space for sharing ideas among attendees.
12:30-1:30: Lunch Discussions
1:30 - 2:30: Session IV (3 concurrent breakout sessions)
Facilitating learning and conversation
Andrew DeVigal, Associate Director, University of Oregon School of Journalism and Communication's Agora Journalism Center
Like higher education, journalism is also facing a crisis of trust. This participatory discussion will explore how we might better listen to the public we serve to understand their information needs and support our communities to thrive. And how might this collaborative ecosystem evolve as our capacity as educators, or journalists, pushes on the boundaries of our role facilitators of learning and conversations?
How to gather better: People, surveys, ideas
Linda Pantale, Associate Director of Career Development, University of Chicago
How do we design the right conditions for our communities to speak and share and what do we do with this information? This session explores this question of designing to listen, what to do with the information and how else we can listen to constituents...outside of sending another survey.
Leading change through process mapping
Alex Aljets, Fellow, University Innovation Alliance
Chelsea Haring, COO, Switchboard
Making changes to systems, policies, and processes requires significant collaboration and buy-in across an organization or network. Process mapping is an approachable way to engage teams in examining current practices and identifying ways to improve complex systems. Using these techniques, teams can redesign processes in higher education to benefit students, particularly new students, first-generation college students, and others who need to navigate educational systems. We will work in groups to apply the techniques in a case study activity then create an action plan for applying process mapping in your organization.
2:30-2:45: Closing Remarks
2:45 - 4:00: Interactive Design Challenge: Facilitating Change in Higher Ed
4:00-4:30: Closing session
4:30-5:30: Happy Hour