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2020 Location TBA

Join student affairs, marketing and communications, alumni engagement, and advancement professionals from across the country to explore how a culture of listening, service, and trust-building can make us better at what we do.

 
 
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Purpose

Higher education is facing a crisis of trust. When members of your community feel listened to, invested in, and served by your institution, they’ll trust you, volunteer, and donate. Without their trust, our institutions can't survive.

At ListenUp EDU, we will ditch the typical conference agenda of prosaic presentations and sleepy panels to chart the path ahead for higher ed together. Join us to explore how listening, service, and trust-building can accelerate student success, alumni engagement, marketing and communications, and advancement.

You will:

  • Gain listening and service templates and strategies to move change forward for your team and institution right away

  • Participate in workshop-style group discussions that cross silos and disciplines

  • Form lasting working relationships with other like-minded professionals in higher ed

ListenUp doesn’t have long keynotes, boring Powerpoints, or vendors. It does have collaborative sessions, interdisciplinary facilitators, and plenty of downtime for discussion and networking. Learn more about why we chose this conference format here.

 
 

2019 Schedule in Brief

For detailed session descriptions, see the complete schedule. All listed meals are provided.

Wednesday, April 17

On Wednesday, we’ll present inspiring talks on why strategic listening is at the cutting edge the most successful programs and practices in and outside of higher ed to increase enrollment, retention, loyalty, giving, and engagement.

11 - 12: Registration

12 - 1:30: Lunch

1:45 - 3: Whole group session

Innovation starts with listening
Switchboard and Campus Sonar Teams

3 - 4: Snack and conversation break

4 - 6: Whole group session

  • Dr. Liz Gross, Mara Zepeda, Chelsea Haring - Welcome

  • Dr. Tricia Seifert, Associate Professor and Education Department Head, Montana State University - Listening to first-generation college students to understand needs related to the “hidden curriculum”

  • Stephanie Snyder, Industry Growth and Innovation Lead, Hearken
    Alex Allen, Sales and Marketing Coordinator, Hearken - From consumers to partners: How the journalism industry is undergoing a critical shift in how it interacts with the public

  • Dr. LaToya Owens, Director of Learning and Evaluation, Frederick D. Patterson Research Institute - Real talk about transformation

  • Amanda Stubbert, Director of Alumni, Parent, and Family Relations, Seattle Pacific University
    Kyle Brown, Assistant Director of Engagement and Events, Seattle Pacific University - Bring yourself to the table

  • Andy Shaindlin, VP of Alumni Relations, Brown University - Leading by listening: Trusting your community

6 - 8: Dinner

Thursday, April 18

On Thursday, we’ll break out into small group sessions focused on two tracks.

8 - 8:50: Breakfast

9 - 9:50: Session I: Whole group session

Facilitating learning and conversation
Andrew DeVigal, Associate Director, University of Oregon School of Journalism and Communication's Agora Journalism Center

10 - 10:50: Session II: (2 concurrent breakout sessions)

One
How listening can assess and influence your brand
Liz Gross, CEO & Founder, Campus Sonar

Two
Inclusive service engagement design: Who are you not hearing from?
Amma Marfo, Speaker & Consultant, FUN Enterprises
Kassie Infante, Assistant Director of Alumni Engagement, Phillips Exeter Academy

10:50-11:30 Break

11:30-12:20 Session III:  (2 concurrent breakout sessions)

One
From uncertainty to opportunity: Insights for higher ed from a Cannabis entrepreneur
Jess Columbo, Founder & CEO, Med|Ed Digital & Tiller

Two
Team chemistry: Who are you?
Ian Strawn, VP of Creative, Carnegie Dartlet

12:30-1:30:  Lunch Discussions

1:30 - 2:30:  Session IV (2 concurrent breakout sessions)

One
How to gather better: People, surveys, ideas
Linda Pantale, Associate Director of Career Development, University of Chicago

Two
Leading change through process mapping
Alex Aljets, Fellow, University Innovation Alliance

2:30-2:45: Break

2:45 - 3:45: Interactive Design Challenge: Facilitating Change in Higher Ed

3:45-4:00: Closing session

4:15-5:30: Happy Hour

 

2019 Speakers & Facilitators

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Jess Columbo

Founder & CEO, Med|Ed Digital & Tiller

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Amma Marfo

Speaker & Consultant, FUN Enterprises

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Dr. Tricia Seifert

Associate Professor and Education Department Head, Montana State University

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Andy Shaindlin

Vice President of Alumni Relations, Brown University

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Dr. LaToya Russell Owens

Director of Learning and Evaluation, Frederick D. Patterson Research Institute at UNCF

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Amanda Stubbert

Director of Alumni, Parent, and Family Relations, Seattle Pacific University

Linda Pantale

Associate Director of Career Development, University of Chicago Alumni Association

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Ian Strawn

VP of Creative, Carnegie Dartlet

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Kassie Infante

Assistant Director of Alumni Engagement, Phillips Andover Academy

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Andrew DeVigal

Chair in Journalism Innovation and Civic Engagement, University of Oregon SOJC

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Alex Aljets

Fellow, University Innovation Alliance

Dr. Liz Gross

Founder & CEO, Campus Sonar

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Stephanie Snyder

Engagement Consultant, Hearken

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Chelsea Haring

COO, Switchboard


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Mara Zepeda

Co-founder & CEO, Switchboard

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Kyle Brown

Asst. Director of Engagement & Events,
Seattle Pacific University

 
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Why ListenUp?

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"I didn’t know what to expect, but I really loved attending and being part of ListenUp. On top of thoroughly enjoying the content and the unconventional structure, environment and format of the conference, I made some really great connections (with folks I would have normally not met at my standard industry conferences) that I’ve been able to bring back and immediately put to use in benefiting my institution and professional network."

Bill Campbell
Vice President of Marketing and Communications
Chatham University

 
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"I’m drawn to the focus of ListenUp EDU on listening as a way to better understand an audience and meet their needs. Working with university alumni—they’re a diverse group—and I look forward to learning strategies to engage them in the best ways possible."

Adam Sylvain
Assistant Director, Career Development
Alumni Relations & Development | The University of Chicago

 
 
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What to Expect

What: One and a half days of sessions, breakout discussions, and networking.
Dress code: Casual dress for wet spring weather.
Who is it for?: We invite innovators at all levels in marketing and communications, enrollment management, career services, student services, alumni affairs, and advancement to attend.

 
 

Where to Stay

 

ListenUp 2019 will be in the EcoTrust building at 721 NW 9th Ave in the Pearl District. Transit to and from the Pearl District from nearby neighborhoods is inexpensive, plentiful, and easy to use.

 
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You'll Learn To...

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Ask your community what they need by creating simple, scalable, and straightforward needs assessments

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Listen deeply to community needs, prioritize them within institutional workflows, and respond appropriately

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Serve your community with agile and cost-effective programs and services, from staff trainings to lightweight software solutions

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Discover the unique needs of first-generation and low income students and alumni

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Identify and measure successful community outcomes and giving opportunities

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Share and amplify success stories into authentic marketing campaigns that drive retention, donations, and innovation

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Align marketing and engagement activities with your organization’s goals and bottom line

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Overcome the challenges that block collaboration and change from occurring

 

Stay in touch

Fill out the form below and we’ll keep you updated as we announce speakers, venue, and more for ListenUp 2020, or email us at info@switchboardhq.com with questions or comments about the conference. We welcome your input and speaker recommendations.

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