Wednesday, April 17
On Wednesday, we’ll present inspiring talks on why strategic listening is at the cutting edge the most successful programs and practices in and outside of higher ed to increase enrollment, retention, loyalty, giving, and engagement.
11 - 12: Registration
12 - 1: Lunch
1 - 3: Whole group session
3 - 4: Snack and conversation break
4 - 6: Whole group session
Liz Gross, Mara Zepeda, Chelsea Haring - Welcome
Tricia Seifert, Associate Professor and Education Department Head, Montana State University - Listening to first-generation college students to understand needs related to the “hidden curriculum”
Sarah Aguilar, Student Trustee, Illinois State
6 - 8: Dinner
Thursday, April 18
On Thursday, we’ll break out into small group sessions focused on three tracks: Attract, Engage, and Vision.
Attract: How can listening help you better attract attention? Helpful for campus professionals in admissions, enrollment management, recruitment, marketing, communications, university relations, or advancement communications.
Engage: How can listening help you have more purposeful, informed interactions with students, alumni, donors, and other constituents? Helpful for folks in student affairs, career services, alumni relations, fundraising, or advising.
Vision: How can listening make you a better leader? Helpful for folks in Director level roles or higher across campus, or those who are actively working to build their leadership skills.
8 - 9: Breakfast
9 - 9:50: Session I: Whole group session
10 - 10:50: Session II: (3 concurrent breakout sessions)
Tim Jones, Chief Communications and Integrated Marketing Officer, Beloit College
Whitney Helm, News Editor & Writer, Beloit College
Listening to public conversations online to assess and inform brand perception
11:30-12:20 Session III: (3 concurrent breakout sessions)
12:30-1:30: Lunch Discussions
1:30 - 2:30: Session IV (3 concurrent breakout sessions)
2:30-2:45: Closing Remarks, lead into Design Challenge and how work can continue after the conference
2:30 - 4:00: Interactive Design Challenge: Facilitating Change in Higher Ed
4:00-4:30: Closing session
4:30-5:30: Happy Hour